An online patient portal is a Web-based access point that seamlessly connects doctors and patients like never before. This online tool gives ODs the ability to communicate and share health information remotely; all while supplementing the ongoing management of patient care. The online relationship can’t replace the valuable experience of an in-office visit, but it helps facilitate an ongoing doctor-patient dialogue. As part of the Meaningful Use Stage 2 requirements, eligible professionals are requires to provide patients with an electronic copy of their health information upon request. But Meaningful Use isn't the only reason you should be taking advantage of a patient portal.
In order to supplement the patient experience, and provide the best care available, your practice should adopt optometric software equipped with a compatible patient portal. Doing this, and understanding these 4 main advantages to the patient portal will help your practice recognize and appreciate how a patient portal can give you a competitive edge in the optical industry.
How an Online Patient Portal will Increase Your Competitive Edge
A patient portal should facilitate and function as a mediator of information between patient and doctor. You should be able to personalize secure messages that can be quickly exchanged, and used to create a more tailored experience for each of your patients. Adopting a patient portal will increase the value of each in-office visit, and help save you time by staying off the phone with patients who have questions after their visit! Also, by staying in touch online, your customer retention and satisfaction rates are likely to increase, along with your practice’s revenue. Implementing a tool, such as patient portal, to create a noticeably higher level of care and attention will build more widespread and meaningful relationships with your patients that you might have thought not possible in the past.